Here are three good reasons:
1) Convert your intellectual capital into intellectual property

Everybody is very knowledgeable about something (although they usually minimize their experience and expertise and take it for granted). By writing a book you organize, refine and showcase your expertise for the benefit of others as well as yourself. This knowledge can then be monitized directly and indirectly. We live in an information age. A book is one of the most revered ways to package your expertise.

2) For who it will make of you to achieve it.

Jim Rohn, one of my greatest mentors always inspired his students to set ANY goal not for what you would get, but for who it would make of you to achieve it. The goal of writing a book will certainly make something more of you. That should be a major reason for embarking on such a large and challenging goal.

3) Leave a legacy

When I say legacy, you don’t have to be a Mother Theresa. What if you could pass on some wisdom and perspective that would empower future generations within your own family. I always imagined my great, great, great grandchildren unpacking a box with a dusty copy of The Success Compass and feeling proud that they came from a bloodline that included the authoring of that book. It might raise them to a higher level without even reading it. It might really make a difference if they did. Leaving a legacy within your family is plenty. We live in such modern times that we have no excuse for not learning, growing and shaping a philosophy that would benefit future generations.

In fact, I would bet the number on that side of the fence is less than 5%. The question then becomes, why? There are plenty of answers to this questions but I will tell you one of the best places to start:

You must ask yourself WHY you really want to write a book in the first place. This should not be a casual conversation with yourself. You should also probably ignore the first few answers that come to mind. They will not be the real reason. Oh, your mind will try to convince you they are, but they usually aren’t.

I don’t believe that most people fail to accomplish the dream of writing a book. Not at all. I believe that most people don’t really have it as a dream, they just think they do. If you do some real soul searching you will discover if this dream is real. If it is, you will accomplish it regardless of what obstacles you may face on the road to completetion.

So… why do you want to write a book… why else… besides that… if you had to pick another reason…is that really true…. Go for it!

Some Examples of Goals:
• Finances: To earn $100,000 a year; to become a millionaire; to retire by age 40
• Physical Health: To reduce my weight to 175; to lose 5 inches around my waist
• Relationships: To go on two dates a month with my spouse, to attend one social function every other week
• Career: To get promoted to sales manager in two years; to finish college; to go back to school
• Spiritual: To pray every day; to go to church every week
• Possessions: To buy a new home by the end of next year; to buy a black Lexus LS460

What would happen if Christmas Day wasn’t on a calendar? What would happen if you were told to just have Christmas every year when you could fit it in your schedule? Can you image how messed up the holidays would be? Instead, a wonderful holiday happens every year because December 25 is a firm deadline on the calendar. You should do the same with your goals.

Finally, the object is not to go to your goals, but rather for your goals to take you to your dreams or purpose. A purpose is less specific. It may have intangible aspects to it and therefore is not always as easy to measure. It can be an ongoing and unfolding intention or desire. It will almost always encompass specific goals, but a purpose in and of itself has no end. It continues unless you modify it or decide to change it completely. The biggest indicator of a purpose is that it is tied to the service of others. If it does not serve others, then it is not actually a purpose and is simply a goal.

I think goal setting has gotten so much hoopla over the years that a lot of people no longer take it seriously. I think the main reason for this is most people don’t really understand what they’re doing when they set goals. As a result, they don’t think goal setting is important.
If you simply think of setting goals (destinations) as programming your GPS, you may have a different perspective on the importance of goal setting as a practice in your life.

For instance, if you had to figure out how to navigate to a strange address in a big city, wouldn’t you program the GPS? Would you say, “Oh, I know what my goal is, I don’t need to write it down”? No way. The act of programming the destination is simple but critical to get the “universal GPS of your mind” to calculate your route.

You should view goal setting in much the same way. If you’re one of those people who never fill out worksheets or set goals, that may tell you something about why you haven’t reached some of your destinations by now. You haven’t arrived where you want to be or something in your life isn’t going as you’d like.

Surely, it can’t be as simple as writing things down, can it?
Well, I won’t say that it’s that simple, but I will say it is mandatory. If you program a destination into your GPS, you still have to pay attention in traffic and you still have to stop at red lights and turn left when it’s time. You still have to maintain your vehicle, change the oil and get regular tune-ups, etc. But the whole trip starts with programming the destination.

I like to think of it this way: you don’t set goals because of how your mind works; but it’s because of how your mind works that you set goals. Perhaps Zig Ziglar put it best when he said, “If you want to reach a goal, you must ‘see the reaching’ in your own mind before you actually arrive at your goal.”

You will just accomplish them.

The three words from my exercise with the personal coach were: “Waking People Up.”

That was the direction I wanted to go. The minute I reduced it to a simple direction, my subconscious gave me all the goals I needed to start working on. What I’ve accomplished is a result of knowing that direction. I’d had a goal to write a book for more than 10 years, but never got started. Once I had a clear direction and purpose, to “Wake People Up,” I wrote my book, The Success Compass, in about two years.

Here is a simple snapshot of how your mind works: Anything you believe with your conscious mind is what your subconscious mind will accept. When your subconscious mind accepts the belief or thought, it begins to execute a plan to bring the thought into reality. All your thoughts and beliefs are recorded onto your conscious mind (like a DVD). Your subconscious mind (like a DVD player) plays it out as your reality, and it shows up on your TV screen.

To begin changing what is being played on your DVD player, you must determine your Program.

And for that, you must decide your destination – where you’re going. Once you have that information, then insert it (i.e. program it/write it down) into your mind and spirit. Don’t worry about making your destination extremely precise, at least not at first. You should, however, have a general idea of where you want to go before you start your journey. I think people have been told they must know exactly where they want to go in order to achieve their goals, or for the Law of Attraction to work or to activate the subconscious mind. Sure, doing that may be more effective and quicker, but too many people end up doing nothing because they don’t know exactly where they want to go.

Let’s put an end to that right now.

There’s something to be said about that when evaluating the goals you want to set and the destinations you program into your GPS.
But I’ve loosened up on goal setting in recent years. I didn’t relax my pursuit of goals. Instead, I relaxed how I pursued them. I used to think that if I didn’t write down that I wanted to earn one million dollars per year, live on Maple Street in San Diego by the time I was 30 and drive a red Ferrari, then I wouldn’t accomplish it. Horse patootie!

Instead of setting a goal that contains an exact address, city name or dollar amount, I found it much more productive to set a direction.
I don’t believe in getting hung up on a purpose or a goal nearly as much as getting hung up on a direction. Why? When we set goals with no regard for the direction we’re taking, we usually end with goals that take us in a direction we may not want to go. For example, when I was new to personal development and success principles, many of my “goals” were tangible things: a new car, a home, a mountain bike, a watch, etc.

Goals like this can strap us financially and keep us from going in the direction we really want to go. Considering the direction first allows us to make more mature, accurate and beneficial decisions. Furthermore, real satisfaction and fulfillment, which is what we all want, come from the direction we are moving much more than the goals we attain.

Goals are important, but put them in the proper perspective. They serve as important mile markers that confirm we are traveling in the direction we intend to go.

When you’re driving and your alternator gives out, your car will stop dead in its tracks. What really happened? Did the entire car “break down,” or did one specific component of the system that sustains the car break down?

Things that work well typically have a good system behind them. Things that work in an average way? Well, they probably have an average system operating in the background. But if something isn’t working? Then there’s either a malfunction in the system or – even worse – no system at all.

When it comes to your personal growth and application of success principles to your life, putting a system in place (an excellent system!) can move you in the direction you want to go.

The scary thing is delving through tons of information – have you seen how many resources are available around success and achievement topics?! – and coming up with a plan.

You need an easy-to-use thinking system that narrows down all that terrific information into a usable, organized format that you can apply.
In my new book, The Success Compass, I talk about how my self-study and application broke down because I didn’t have such a thinking system in place. It took me years to figure out how to apply all the knowledge I gained through seminars, books and other media – and I narrowed the system in my book to three main components: Program, Drive, Arrive.

Are you ready to get started? Ready to use all the knowledge bouncing around in your head and back it up with a thinking system to become successful?

It’s time.

Take Your Business And Your Life to The Nex Level By Becoming A Published Author

Register below to receive your FREE Special Report- 15 Ways A Book Will Boost Your Business!

When: St. Louis-Friday Sept 16, 2011 (9am to 6pm)

Investment: $99, Early Bird Special Only $79

DoubleTree Hotel & Conference Center, 16625 Swingley Ridge Road, Chesterfield MO 636-532-5000 (Group rate under Aspiring Author Academy)

Attention Entrepreneurs & Aspiring Authors

There is no faster way to gain publicity, position yourself as an expert, open doors and establish credibility than by becoming a published author.

Learn exactly what it takes and how to reach new heights in your business regardless of industry or market conditions.

In this content rich day you will learn what you need to know NOW to succeed as an author.

This intense workshop will reveal the most important steps that prevent almost all authors from even getting started.

Award winning author, Kevin Hocker is now hosting an event that will change the game of running a business forever. Be one of the entrepreneurs who is transformed into an Entrepreneurial Author

Introducing…

Aspiring Author Academy

Early-Bird Registration

Here is a portion of what you can expect to learn once you register:

• The 6 most important criteria for becoming a successful author (hint- being a good writer is not even on the list)

• The Single Most Important Reason To Write a Book

• How to “engineer” your book to resonate perfectly with your target market or business model

• 12 Different Writing Formats

• Your 3 Publishing Options

• 5 Insider Secrets to Write Your Book Quickly

• How to Obtain Celebrity Endorsements

• Why You Don’t Need To Be A “Writer” to become a Published Author

• How to obtain a (great) Literary Agent

• Preparing a Proposal for Major Publishers

• The 5 Biggest Mistakes New Authors Make

• How to Obtain Free Publicity in Newspapers, Radio

• How to “Re-Purpose” your books content for multiple purposes

• Free Promotion Strategies

• Much, much more

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